Sonny Angel is a cute boy with headgear. He doesn't talk to you, but Sonny Angel makes you smile, makes you happy, makes your daily life bit more delightful. As your tiny friend, Sonny Angel is always by your side, to protect you, give you comfort, and make you smile… that is Sonny Angel’s mission.



Sonny is a version of the Kewpie or QP; a character created by american artist Rose O'Neill. Kewpie 1909 began as a comic strip, and became an immensely popular doll. The inspiration for Kewpie came from the cherub or Cupid from Roman mythology. According to Rose the cherubim used to cause problems and put people in awkward situations while Kewpie instead helps people overcome their problems.
Kewpie, like Sonny is equipped with small angel wings, however, is the original version sexless while Sonny is a small boy. Sonny is named after its creator Soeya.

The first Sonny Angel was an 18cm (7”) wide-eyed doll introduced in March 2005. Soon after, a mini figure series was released, the “Animal Series 1” wearing animal headgear. By the way, Sonny Angel’s birthday is May 15th, 2004.

How many kinds?

There are 8 different Sonny Angel series in total. In addition, if you include previous limited editions series such as Crown series and the seasonal limited edition series, the total reaches over 300 dolls.


Blind Package

A major feature of the Sonny Angel series is that each series consists of the 12 different headgear in “blind box packaging”. You do not know which one you will get until opening the package.
You will be excited and have fun to see what is in there.


Limited Edition

Limited Editions of Sonny Angel are released seasonally, such as Christmas, Valentine’s Day and Halloween. They are limited in quantity and dressed up with special design like a Santa Claus.

Secret Figure

Each series includes a “secret version” which appears randomly. In addition, “special secret versions” exist and they are only 10, 50 or 100 in the whole world. They often command a premium in the collectible market.


Robby Angel, a friend of Sonny Angel

Robby angel is a close friend of Sonny Angel. He can change his body color by himself, camouflage like a chameleon, and even transform himself. So he is able to imitate Sonny Angel' head so easily!


Gee Sorry Angel

Gee Sorry angle is an angelic boy having wings on his back who transforms himself with various expressions. Gee loves playing tricks and he says “Sorry” so often, he has become known as Gee Sorry. Gee was born in 2013 as an official parody character of Sonny Angel.


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We at Sonny Angel Scandinavia love pictures taken by fans!
Tag your Sonny Angel on Instagram with the hashtag #sonnyangelscandinavia. Follow us @sonnyangelscandinavia

Be inspired by our Pinterest page here!

You can also participate in the Angel Sonny official photo contest. Sometimes published photos taken by fans of Sonny Angels official calendar that comes out every year. Visit to learn more.